- You can now use your Club Premier Membership Card to earn Premier Kilometers every time you shop at La Europea or pay with the Premier Kilometers you already have.
Mexico City, September 5, 2013. - Club Premier, the most renowned coalition loyalty program in Mexico and La Europea, major retail chain specializing in the sale of wines and spirits and gourmet food in Mexico, announced today a strategic alliance. From now on, Club Premier Members and customers of La Europea can earn Premier Kilometers (KmP) for their purchases at La Europea or use their KmP to pay for them in all stores around the country.
Club Premier Members will earn 1 Premier Kilometer for every 10 pesos they pay when showing their Club Premier Membership Card at the cashier, regardless of the method of payment. If current customers of La Europea are not members of Club Premier, they might enroll to the program immediately and free of charge at any of La Europea's stores.
Jose Ramon Ruiz, CEO of La Europea, said: "With this new partnership between Club Premier and La Europea, our customers will get more benefits when shopping our stores and can join the most renowned loyalty program in Mexico, receiving many benefits in every purchase"
This partnership will further expand the portfolio of businesses where Club Premier Members can earn Premier Kilometers through their daily shopping or consumption. In turn, Club Premier Members may continue using their KmP to turn them into flights with Aeromexico and SkyTeam airlines, hotel nights, and more than 5,000 items from the online store, car rentals, different activities in the best locations and from now on, to shop at La Europea.
"With all the new partnerships we are adding to our loyalty program, we approach our Members with benefits that become tangible through Premier Kilometers enabling them to enjoy better experiences,"said Jeremy Rabe, CEO, Club Premier.
Club Premier and La Europea invite everyone to visit any store of La Europea to start earning Premier Kilometers with every purchase. The recent partnership between Club Premier and La Europea adds to the more than 80 allies already in the program, offering our members even more options to earn and use their Premier Kilometers.